Product strategyFintech and payments

What to build.What to skip.And why.

Short, scoped engagements for teams that need senior product judgement without a full-time hire.

The roadmap is contested and nobody can settle it.

You are losing deals you should be winning.

A decision is about to get expensive and the logic is untested.

Still doing the job. Not just advising on it.

What I do.

Four types of engagements, each ending in decisions you can act on.

01

Product & roadmap audit

An honest look at where your product stands and what is holding it back, ranked by what costs you most.

2 wksRead the brief →
02

Buy-or-build review

For a team at a fork: build it, partner, or leave it alone, and what that rules out.

2–3 wksRead the brief →
03

Roadmap rebuild

A list of requests turned into a sequence you can defend, plus the model that generated it.

3–4 wksRead the brief →
04

Competitive positioning

A full analysis of the competitive landscape, plus battlecards your team can take into a live deal.

3–4 wksRead the brief →
See every service

Not a product team? There is a separate engagement for businesses losing hours every week to repetitive manual work. The AI operations report maps where to automate, what it costs, and what order to do it in.

Fit

Where I am useful, and where I am not.

This is for you if

  • You build a fintech or data product, Series A to C, with no senior product headroom.
  • Your roadmap is contested and needs an outside call with the reasoning attached.
  • You are losing competitive deals and cannot articulate why.
  • UK or EU regulation is landing and you do not know the engineering cost.
  • You want a defined engagement with an end date, not an open-ended retainer.

Probably not if

  • You need someone to run sprints and standups.
  • You want a full-time hire.
  • You are pre-product. I am most useful once there is something real to assess.
  • You need it done this week.

Let’s start with a conversation.

You know the scope, the fee and the end date before anything begins.

1

Send a note

Two minutes on the form, or an email if you prefer. I reply within two business days with times to talk.

2

Thirty minutes, no charge

By the end there is a scoped engagement, a smaller version worth doing first, or a clear no from me.

3

A proposal in two days

A single page covering what I will do, what you get, when it lands and what it costs. If it works for you, we start.

FAQ

Questions people ask.

How do you price?

A fixed fee for most work, and an hourly rate where the outcome genuinely cannot be defined up front. You get the number in the proposal before anything starts. The figures on the services page are starting points: the real number comes out of the scoping call, once I know the size of the job.

Do you build it, or just tell us what to build?

I do strategy, architecture, prioritisation and positioning. I do not run your sprints or manage your engineers. Every engagement ends with something specific enough that your team can act on immediately, and a handover session with whoever is carrying it forward.

You have a full-time job. How does that work?

I take one engagement at a time, so your work has my full attention. You get time blocks agreed with you at the start, plus a weekly session that does not move. My employer knows about this work, it sits outside their market, and nothing crosses between the two. The day job is also why the advice is current: I make these decisions at scale every week, rather than remembering how I used to make them.

How do you work with clients?

Remote by default, on site when it is worth the travel. I work in English and Spanish, across European and US hours. Contracting and invoicing are set up per engagement and we cover the practicalities on the first call.

What if it is not a fit?

Then I tell you on the first call, and if I can, I point you at someone better suited. That outcome is common. It costs you thirty minutes, and it beats being three weeks into an engagement that should not have started.

Let’s talk.

I reply within two business days with times.